목차
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Business Overview
I.Introduction
General
Characteristics of the country
II.Environmental
analysis
A.Political & Legal Environment
B.Economic
Environment
레퐇
C.Culture and Socioeconomic
Environment
D.Industry Specific Information
III.Executive
Summary
A.Pros and Cons of market environment
B.Expectation of
competitiveness that can be held in U.S. market.
C.Specific
Strategy
Additional Information on Environmental Analysis.
Political &
Legal Environment
Culture and Socioeconomic
Environment
[Exhibition1]
[Exhibition2]
[Exhibition3]
[Exhibition4]
[Exhibition5]
[Exhibition6]
[Exhibition7]
[Exhibition
8]
[Exhibition9]
[Exhibition10]
[Exhibition11]
[Exhibition12]
<Reference>
본문
Additional
Information on Environmental Analysis.
Political & Legal
Environment
The Democratic Party is one of two major political parties in the
U.S. along with the Republican Party. The party’s social liberal and progressive
platform is largely considered center-left in the U.S. political spectrum. The
party believes that government should play a role in alleviating poverty and
social injustice and use a system of progressive taxation. On the other hand,
the Republican Party’s platform generally reflects American conservatism in the
U.S. political spectrum and is considered center-right. They emphasize the role
of free markets and individual achievement rather than government as the primary
factors for economic prosperity (Wiki, 2011).
The law of the United States
was originally largely derived from the common law system of English law and has
incorporated civil law innovations. And now it consists of four levels which are
constitutional law, statutory law, administrations regulations, and the common
law.
The ranking of the United Stated based on the Corruption Perception
Index of Transparency International is 22th which is somewhat lower than other
advanced countries. And 72% of the people in the survey predict that the level
of corruption will increase, 71% predict that the current government’s actions
in the fight against corruption are ineffective [Exhibition11] (TI,
2010).
Culture and Socioeconomic Environment
Total employed people are
139,064(58.4%) in 2011, the most populous job is management, professional, and
related occupations (139,064) in NY. Others service occupations in US are 24,634
[Exhibition12] (Bureau of labor statistics, 2011).
In U.S. here are several
organizations related in consumer. Especially, the most well known organization
is U.S. Food and Drug Administration (FDA). They protect the public health by
assuring that foods are safe, wholesome, sanitary and properly labeled. It
advocates
본문내용
ose is joint venture; we’ll have a partnership with US
domestic coffee franchise. After establishing new brand, corporation will start
to tap market from northeastern region by
franchising.
Introduction
General Characteristics of the country
The
United States is the world’s fourth largest nation by total area, ranking behind
Russia, Canada, and China. With its large size and geographic variety,
U.
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