국제경영 타타자동차Marketing Case Study TaTa Nano v1.0

국제경영 타타자동차Marketing Case Study TaTa Nano v1.0 Marketing Case Study TaTa Nano v1.0.pptx 목차 TATA NANO : the people’s car Company History About TaTa India’s Automobile Industry Two – and three – wheelers Tata Dealer Response TATA NANO vs 4인 가족 적정성 TATA NANO 판매전략 TaTa Nono vs Environment TATA社 Global Investment POSITIONING MAP 본문 TATA NANO : the people’s car 2008. 1. 10The 9th Auto Expo 2009. 9 시판예정 ( USD2,500 ) Aluminum engine Body weight : 60Kg Size : height 3.1m X width 2.1m ( seating room : 21% greater than the 800’s ) - Maruti 800 : the world’s smallest car The world ‘s most fuel-efficient car - City : 52 miles per gallon - Highway : 61 mpg Streamlined modular design One side mirror & wide mirror Kit Car Plan * built the parts at separate facilities  ship for local manufacture ( even village garages for assemble ) * creating a unique distribution channel for rural areas * satellite assembly operations across the country  training people, quality assurance, insurance agent service produce the mass items and ship it Plant * 1,500-crore plant at singur in west bengal  hold ;protest from area formers  타시설 이동 생산,초기 생산량 40,000에서 10,000으로 다운 2003 ~ 2008, the cost of raw materials : 13%  23%  set a rejection rate of less than 100 parts per million ; reduce warrant cost Outsourcing * 90% of the Nano’s components ( 75% single source )  100 subcontractors the cooperative enterprise 3 additional plants : goal of selling  1million units / year 본문내용 aTa India’s Automobile Industry Twoand threewheelers Tata Dealer Response TATA NANO vs 4인 가족 적정성 TATA NANO 판매전략 TaTa Nono vs Environment TATA社 Global Investment POSITIONING MAP TATA NANO : the people’s car 2008. 1. 10 The 9th Auto Expo 2009. 9 시판예정 ( USD2,500 ) Aluminum engine Body weight : 60Kg Size : height 3.1m X width 2.1m ( seating room : 21% greater than the 800’s ) - Maruti 800 : the w 하고 싶은 말 Marketing Case Study TaTa Nano v1.0에 대한 분석 및 전략수행과정입니다. MBA과정에서 다룬 내용으로 알차게 구성하였습니다.