식품마케팅 한국 식품 제조업체의 마케팅 전략 사례(영문)-크라운 베이커리, 하이트, 남양, 국순당, 농심

식품마케팅 한국 식품 제조업체의 마케팅 전략 사례(영문)-크라운 베이커리, 하이트, 남양, 국순당, 농심

[식품마케팅] 한국 식품 제조업체의 마케팅 전략 사례(영문)-크라운 베이커리, 하이트, 남양, 국순당, 농심.docx

목차 I. Hite Brewery Company 1. SWOT analysis of Hite 2. Distinctive advantage strategy 3. Promotion II. Namyang 1. Product strategy 2. Price strategy 3. Advertisement strategy III. Crown Bakery IV. Nongshim Late mover to a strong leader in Ramyun market Factors that led Nongshim to success V. Kooksoondang 1. SWOT analysis 2. Marketing Mix 본문 II. Namyang Namyang has a good image by investing heavily in the Dairy product. Based on this background, Namyang has distinctive marketing strategies. 1. Product strategy The most important feature of Namyangs marketing is the product diversification. Namyang produces a variety of products to respond to various consumer tastes. For example, to respond to the increasing interest in health, Namyang started to release delicious milk - organic, VIP vitamin milk. Even when we look only at milk production, Namyang produces various kinds of milk. <Table 1, Various types of Namyang milk> Product1. - "delicious milk delicious milk - non caloriedelicious milk - high calciumdelicious milk- premium Product2 "Einstein milk" Einstein milk - for babyEinstein milk - brain Product3 - well-being milk" VIP vitamin milkdelicious milk - organic high calcium and Glucosamine milk Because of this, Namyang can attract various consumers and earn more profit. 2. Price strategy Namyang has a dualistic price strategy, which means two parts of price bundle. Namyang sets a high price for high quality products which competitors do not produce. For example, delicious milk - organic, VIP vitamin milk, high calcium and Glucosamine milk are relatively expensive than other products. Therefore, Namyang has a monopolistic power in these products and is able to get more profit. In contrast, Namyang sets a similar price or normal price for normal quality 본문내용 stinctive advantage strategy case Hite Brewery Company sets its consumer target by utilizing distinctive advantage strategy. This marketing strategy is one in which a company concentrates on selling a product by accentuating its special quality or feature that allows it to be easily recognized and differentiated from other products. Hite Co. advertises its beer by highlighting that it is made of h