경영학iPod Touch(아이팟터치)(영문)

경영학iPod Touch(아이팟터치)(영문) [경영학]iPod Touch(아이팟터치)(영문).pptx 목차 1. Introduction 2. iPod Life 3. Success factors - Hardware - Software 4. Impacts - Socio-Culture - Industry - Technology 5. Conclusion 본문 WeatherUtilitiesTravelSportsSocial Networking ReferenceProductivityPhotographyNewsNavigation BooksBusinessEducationEntertainmentFinance GamesHealthcare & FitnessLifestyleMedicalMusic App Store Service for the iPhone and iPod Touch Allows users to browse and download applications Applications are either free or a small cost Opened on July 10, 2008 via an update to iTunes “In the digital Economy, customers getting tremendous amount of information from the internet and they become more smarter than before. So companies have to find their own strategies to satisfy these smart customers.” From “Marketing Seminal” in Seoul 2009 본문내용 ell A) An Apple An Apple’s Big TeaseiPod Touch CONTENTS Introduction iPod Life Success factors - Hardware - Software Impacts - Socio-Culture - Industry - Technology Conclusion Is iPod just a tiny MP3 Player? iPod Market share(2008) 70% Source : NPD Group iPod Market share(2008) 26.7% Source : Danawa.com report 2008.10 September, 5th, 2007 2009 2008 2007 How come iPod became a melting p