경영학 중외제약의 피톤치드 휘산기 마케팅 전략(영문)

경영학 중외제약의 피톤치드 휘산기 마케팅 전략(영문) [경영학] 중외제약의 피톤치드 휘산기 마케팅 전략(영문).ppt 목차 1. About ‘JW Pharmaceutical’ 2. What is ‘Phytoncide’? 3. Phytoncide Product line 4. Market Attractiveness Analysis of Phytoncide Volatilizor 5. 4P ANALYSIS (1) PRODUCT 6. SWOT ANALYSIS 7. Finance 8. Human Resource and Job Security 9. How to solve the problem of Phytoncide Volatilizor 본문 (4) Business field - Healing medicine, Sap, Raw material medicine, Eco-friendly product, Health care product, Reagent and diagnostic devices (1) Phytoncide - Phyton : ‘Plants’ - Cide : ‘Kill’ - Found in early 20C 1) Market Attractiveness Analysis 3. Suitability ① Suitability of firms vision a. Vision : “We are committed to human healthcare” -> Suitable ② Suitability of market & marketing mix a. Pharmaceutical firm, Customers = Wholesalers & Large hopitals -> Unsuitable 본문내용 We are committed to human healthcare We make healthy culture (3) Major History Founded in 1945 Goes down from 5 to 8 Production of Sap a Billion in 1999 One of the most admired 30 companies in Korea (Dong-A Daily News) in 2005 1. About ‘JW Pharmaceutical’ (4) Business field - Healing medicine, Sap, Raw material medicine, Eco-friendly product, Health care product, Reagent and diagnostic devices (