마케팅 게토레이(gatorade) `replay` 마케팅 분석 (영문)

마케팅 게토레이(gatorade) `replay` 마케팅 분석 (영문) [마케팅] 게토레이(gatorade) `replay` 마케팅 분석 (영문).pptx 목차 INTRO Second Chance ! BODY PR Analysis Situational Target Public Objectives Programing & Execution CONCLUSION Evaluation 본문 Strengths 1st ) Market Leader in the sport drink category 2nd ) It’s on the field of play in many pro sports 3rd ) Gatorade has a loyal consumer base Weaknesses 1st ) Too many varieties and flavors 2nd ) Lack of emotional marketing 3rd ) Limited target publics Opportunities 1st ) MMA athletes can help them 2nd ) Chance for adding a vitamin-enhanced hydrator 3rd ) Expandinginterests in health Threats 1st ) Decreasingrate of exercising young people 2nd ) Decreasing Market share 3rd ) Boom of Energy Drink 본문내용 have an unforgettable match in your lifetime ? http://www.ajc.com/business/powerade-gatorade-go-after-429526.html#fadetoblack PR Case Study Gatorade Replay http://www.ajc.com/business/powerade-gatorade-go-after-429526.html#fadetoblack Contents INTRO BODY CONCLUSION Second Chance ! PR Analysis Situational Target Public Objectives Programing & Execution Evaluation http://www.ajc.com/busines