경영학 Google(구글)의 경영 사례 분석

경영학 Google(구글)의 경영 사례 분석 [경영학] Google(구글)의 경영 사례 분석.pptx 목차 1.Google’s background 2.Google’s vision and mission 3.Core Competency 4.SWOT Analyze 5.Describe the company structure 6.Objectives 7.Google’s Plans 8.Google’s ethics principle. 9.Google.org 10.Social responsibility and ethics 11.Future socially ethical and responsible behavior 본문 What is Google.org? -The Charitable institution of Google Google.org uses Googles strengths in information and technology to build products and advocate for policies that address global challenges. Today, Google.org builds technology products to address global challenges such as climate change, pandemic disease and poverty. They focus their efforts on activities that are uniquely suited to Googles engineering teams, global infrastructure and user-driven approach, taking advantage of their ability to innovate and scale. Google.org also helps with Googler volunteering, Google Earth outreach and clean energy advocacy, and other green initiatives such as RechargeIT. Google’s project ’5 contributions to public welfare’ (구글의 사회공헌 5대 프로젝트) 1. Prevention of Disease and Disaster (질병,재난 예방) 2. Development oflow-priced Alternative Energy (저렴한 대체에너지 개발) 3. Commercialize of hybrid car (전기겸용 하이브리드 자동차의 상용화) 4. Support Small and medium enterprises of Developing country (개도국 중소기업 지원) 5. Improvement of Public services (교육,보건위생 등 공공 서비스 개선) Prevention of Disease and Disaster Google Flu Trends uses aggregated Google search data to estimate flu activity in near real-time in 20 countries. It can help both public health officials and the public make more informed decisions about preparing for the flu. Development oflow-priced Alternative Energy RE<C is focused on making renewable energy cheaper than coal-fired power, which today is the predominant source of electricity worldwide and a large contributor to greenhouse gas emissions. Disaster Response Relief in Typhoon Ondoy and other efforts. Google Earth Outreach Google Earth Outreach helps non-profit and public benefit groups further their missions and raise awareness of their respective causes through the use of Google Earths mapping and visualization technology. Learn more. 본문내용 Sergey Brins professor Motwani, dissertation topic a significant of numerous data finding new ways to find information about offered him to write. Right on the Internet at the time of the mid-1990s that was not easy to find information. Founders Larry Page and Sergey Brin named the search engine they built "Google," a play on the word "googol," the mathematical term for a 1 followed by 100 zer