국제물류 Fast Fashion 패스트 패션 자라 Zara

국제물류 Fast Fashion 패스트 패션 자라 Zara [국제물류] Fast Fashion 패스트 패션 자라 Zara.pptx 목차 1.Fast-fashion? 2.ZARA – THE LEAD 3.Distribution 4.Retailing 본문 1.Fast-fashion? Trend in which clothes move from the designer’s workroom to stores in the fastest time possible in order to capture the market STRATEGIES OF FAST FASHION Trend design Reasonable price Small quantity of production High product turnover ratio 중략 Vertical Integration Zara controls most steps on the supply-chain Greater control over the supply chain → More responsible, flexible, cheaper process